When most travelers imagine Tuscany, they picture sun-drenched vineyards, rolling hills, and cypress-lined streets. But at the heart of Tuscany lies Florence—elegant, storied, and pulsing with a timeless energy. This Renaissance jewel is more than a living museum; it’s a city that celebrates its history not just through its architecture and art, but in its streets, with traditions passed down through generations.
The Feast of San Giovanni
Codas, CC BY-SA 4.0, via Wikimedia CommonsJune 24 marks the Festa di San Giovanni—the Feast Day of Saint John the Baptist, the patron saint of Florence. This vibrant annual celebration blends centuries-old traditions with modern festivities in a city-wide display of pageantry, historic games, and fireworks. And for travelers who want to go deeper—who seek the authentic rhythm of Tuscan life—this is a moment not to miss.
With roots stretching back hundreds of years, the Festa di San Giovanni is a uniquely Florentine tradition where the past comes to life. The city awakens early to the sounds of church bells and ceremonial drums, as a historic parade winds through the center. Participants dressed in ornate Renaissance costumes fill the streets with vibrant color, making their way from Piazza della Signoria to the majestic Baptistery of San Giovanni. This procession is followed by a special mass asking Florence’s patron saint to bless the city for the year ahead.
Historic Soccer, Like You’ve Never Seen it Before
Lorenzo Noccioli, CC BY-SA 3.0, via Wikimedia CommonsThe highlight of the day is Calcio Storico—a historic game celebrating Florentine spirit and tradition. Though its name means “historic soccer,” Calcio Storico more closely resembles a mix of rugby and wrestling, played in 16th-century costumes. Teams from the city’s four traditional neighborhoods—the Reds of Santa Maria Novella, Blues of Santa Croce, Greens of San Giovanni, and Whites of Santo Spirito—face off in the transformed Piazza Santa Croce, which becomes a sand-filled arena for the day. The winning team earns citywide bragging rights for the year, and a hero’s welcome in their home neighborhood.
Evening Magic Over the Arno
As night falls, the festivities conclude with a spectacular fireworks show launched from Piazzale Michelangelo, high up on the hill overlooking Florence. The display is visible throughout the city, and many restaurants—especially those with terraces or rooftops—offer special menus to mark the occasion. Be sure to make reservations in advance, as tables fill up quickly and taxis become scarce. Because with a glass of wine in hand and the city glowing beneath the bursts of light, it’s easy to understand why Florence has inspired artists, poets, and romantics for centuries.
Insider Tips from Ciao Andiamo
Arrive Early: Florence is especially busy in late June. To enjoy the festivities with ease, consider arriving a few days before the 24th to settle in and soak up the atmosphere.
Stay Central: Choose accommodations near the historic center so you can walk to key events and avoid traffic on this busy day.
See the Game: If Calcio Storico piques your curiosity, let us help you book your tickets – the sooner the better because spots fill quickly!
Savor the Night: Join locals along Lungarno degli Acciaiuoli or Ponte Santa Trinita for beautiful, less crowded views of the fireworks.
Why Travel to See the Feast of San Giovanni?
At Ciao Andiamo, we believe Italy is best experienced not just by seeing its beauty, but by stepping into its stories. The Festa di San Giovanni is Florence at its most alive—with a celebration that’s been centuries in the making.
We can help you craft your dream Italian adventure, and many of our suggested itineraries include Florence, including Italy for First Timers, Enchanted Italy, and Italy Immersion. And if you’re in Florence on June 24, join the locals in celebrating San Giovanni—raise a glass, cheer on your neighborhood, and enjoy one of the city’s most cherished traditions.
